When the people saw that Moses delayed to come
down from the mountain, the people gathered around Aaron, and said to him,
“Come, make gods for us, who shall go before us; as for this Moses, the man who
brought us up out of the land of Egypt, we do not know what has become of him.”
(Exodus 32:1)
In
a very thought-provoking piece on the future of church attendance, Pastor Cary
Nieuwhof draws a critical distinction between model and mission. Models are, essentially, means, while
missions are ends—which we confuse at our peril. For as Nieuwhof notes: “The difference [between
congregations that will ultimately succeed and those that fail] will be between
those who cling to the mission and those who cling to the model. Look at the changes in the publishing, music
and even photography industry in the last few years. See a trend? The mission is reading. It’s
music. It’s photography. The model always shifts….moving from things like 8
tracks, cassettes and CDs to MP3s and now streaming audio and video. . .
Companies that show innovation around the mission (Apple, Samsung) will always
beat companies that remain devoted to the method (Kodak). We need to stay focused on the mission
and be exceptionally innovative in our model.”
This is as true for us in the Jewish world as it is
for churches and corporations—and it always has been. In this week’s Torah portion, Ki Tissa, Moses' prolonged time away atop
Mt. Sinai throws the Israelites into a panic.
They fear that in the absence of the man who has led them out of Egypt, God
will abandon them. And so they
commission Aaron to build them a golden calf.
Without the customary model—a powerful, charismatic leader—they forget
the mission: the service of the Holy One.
As we move our CABI community forward, let us be
careful to heed this warning. Our
mission is timeless: to empower our community to live richer Jewish lives
grounded in Torah (life-long learning),
Avodah (spiritual growth), and G’milut Hasadim (acts of lovingkindness). But the way we achieve that mission requires
innovation and creativity, so that we can remain relevant in a rapidly changing
world. In other words, we must be open
to changing how we do things—in order to preserve the core of what we do.
This week, consider: How, in your personal and communal
life, can you be more open to creativity in your model in order to better
fulfill your mission?
Thank you to Rabbi Seth Goldstein for calling my attention to Pastor Nieuwhof's piece.